Swedes spend millions on beauty
Beautician Sabrin Kapidzic in Sundbyberg with a client. Photo: Joni Söderström Winter / SR
Business is booming for the Swedish beauty industry. The revenue from the country’s beauty salons has increased by half a billion kronor since 2008, new statistics show.
Swedes spend an increasing amount of money on beauty treatments, such as skin care, hair care, manicures and pedicures.
“There’s been an incredible develepment in this industry compared to other industries,” Annica Joensuu, president of the Swedish National Organization of Skin Care Therapists, tells Swedish Radio News. “It’s grown both in revenue, number of employees and the number of registered companies.”
Last year’s revenue showed an 67 percent increase compared to five years ago. Between 2012 and 2013, that meant an extra SEK 230 million in revenue. This despite the fact that the number of beauty salons decreased somewhat during the same period. Although there is a boom in the industry, there are also more people who want “a piece of the cake”, Joensuu says.
Source: Radio Sweden
