Facebook rolled out a Messenger Kids, a video chat and messaging app on Wednesday that helps children connect with friends and family in a fun, parent-controlled space.

Available to download from the Apple App and Google Play Stores, Messenger Kids has been designed for children between the ages of 6 to 12 years, with the app including two new features aimed at helping kids connect with their friends and family. 

Helping to shape the Messenger Kids app, Facebook has worked closely with Youth Advisors over the years, made up of experts in online safety, child development and media.

Ahead of its launch, Facebook also consulted with child safety advocates and educators across Africa to ensure that its providing a service that balances parental control with features that help kids learn how to connect responsibly online.

Messenger Kids is made for Kids but controlled by parents, the app is full of features for kids to connect with the people they love. Once their account is set up by a parent, kids can start a one-on-one or group video chat.

The home screen shows them at a glance who they are connected to, and when those contacts are online.

Some fun features available in the app include playful masks, emojis and sound effects bring conversations to life.

In addition to video chat, kids can send photos, videos or text messages to their parent-approved friends and adult relatives, who will receive the messages via their regular Messenger app.

It also has a library of kid-appropriate and specially chosen GIFs, frames, stickers, masks and drawing tools to let them decorate content and express their personalities.

Commenting on the launch, Kojo Boakye, Facebook Public Policy Director, Africa said: “We know that parents are turning to technology more than ever to help their kids connect with friends and family online. With privacy, security and parental control at the heart of the app, Messenger Kids provides a safe, fun space, controlled by parents to do exactly that.”

Safety expert Evelyn Kasina, Family IT Consultant, Eveminet, added: “It is our responsibility to ensure online safety for our children.

“The greatest sign of success is when our children display responsible independence during their online interaction.

“The launch of Facebook Messenger Kids is an amazing stride toward child online safety because our young children will enjoy and participate on social media on child developed platforms that have safety parameters to keep them safe.” 

African Press Organization